IFTTT
IFTTT is the duct tape of the web. Following the format of a material conditional, If This Then That allows the user to set up triggers and tasks for 39 different media channels. The large buttons and simple layout make ‘programming your web’ a breeze. For example, if I star an article in Google Reader, it is automatically sent to Instapaper where I can read it later. IFTTT is positioned to be a major player in the personalized web space, acting as an assistant and streamlining the user experience. The site just raised $1.5M in its first seed round.
(Source: tcrn.ch)
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