After discovering this via thedailywhat I was ready to scorn Nike for what initially appeared to be abuse of public space. As a runner and avid park lover I thought this was just some crappy branding, but lo and behold it is a ‘get off your ass and go chase some pigeons’ campaign that I can’t help but love.
Nicely done Nike, even if you did limit the outdoor seating for coffee sippers and newspaper readers. I just hope the seats are back in time for Spring!
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