Cunning NYC

So I’m not so big on sneaker culture, but I know how big a deal it is when Nike releases limited edition kicks (that means sneakers) ESPECIALLY when it’s for a movie with a cult following.  Nike has released limited edition Nike Air Mag aka. Marty McFly’s sneakers from Back to the Future,  and gone about the launch in such a cool way including the teaser video posted on Youtube by an account  DocEmmettBrown88

and and this invite process:

When Nike gives you a call at midnight, you know it’s something good. With just a few hours notice Nike flew me out to LA for “a big announcement.” When they won’t tell you what it is until you get there, you know it’s something bigger than a new colorway of Dunks. Upon arriving in the room, I found a box waiting for me with an iPod Shuffle with a personal message from Dr. Emmett Brown: “Welcome to Los Angeles. If my calculations are correct, over the next 24 hours you are about to see some SERIOUS SH*T!”

Inside the box was an invite from to [sic] “IT’S ABOUT TIME…an unveiling that could change the course of time” as well as metal shield glasses. The table of goodies that included mid 80′s candy, Throwback Pepsi (forumla [sic] from 1985), and a copy of Back To The Future all but confirmed the suspicions. (via)

Proceeds for the sneakers benefit Michael J. Fox’s Parkinsons Foundation. Nike is so good.