January 2011
26 posts
Rag & Bone DIY Project
One of my personal favorite contemporary designers Rag & Bone is taking it to the streets with their new DIY Project encouraging fans to print and post the brand’s wild postings. R+B is opening up their marketing department and doors to their fashion show to the public. I like it.
Ridley Scott's Youtube Movie 'Life in a Day'... →
On July 24, 2010, thousands of people around the world uploaded videos of their lives to YouTube to take part in “Life in a Day”, a historic cinematic experiment to create a documentary film about a single day on earth.
Since then, Oscar-winning director Kevin Macdonald and a team of editors have whittled down over 80,000 clips (and more than 4500 hours of footage) into a 90-minute film that...
"How do I make an ad 'go viral'?" →
There has been much office debate, particularly in the past week around viral ads. What constitutes as a viral ad? Isn’t it just a piece of content and is ‘viral’ an attribute..? An adjective?
The million dollar question: What makes an ad “go viral”?
CNN has taken a stab at identifying the secret: “be stupid, be vain, be angry, be cute or be crazy.”
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No single ad has ever made me want to take the bus.. until now. Get me to Norway.
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Is this the end of the Name as we know it, and the beginning of a new era of...
– via AdAge
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The word worth 10K+ signups
Still without revealing what it does, the startup Hipster has garnered over 14,000 signups, 10,000 of those occurring in two days. Follow their viral recipe and you, too, can be on your way to a large database of emails and an almost entirely free marketing campaign.
Anyone up for starting Normie?
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Andy Spade and Anthony Sperduti talk about what makes Partners & Spade different, echoing much of what I’ve been feeling lately about the potential virtues of having a storefront space, as well as subverting boundaries between performance, retail, art, and advertising.
Note: the person who asked, “it is a store, right?” was almost positively our very own Lara Speier...
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If you haven’t heard about Ted Williams yet, grab a cup of tea and take a pew.
The recovering drug and alcohol addict was living in Columbus, OH when scouted by a journalist by the side of the road. Williams was an instant hit across the blogs and news networks for his cinematic tone and perfectly pitched radio-voice.
His rise to fame has been swift and in under 72 hours was reunited with...